Transdev In Keighley launched the refurbished Volvo B7RLEs with Wrights Eclipse bodywork, with three successful events, to place the SHUTTLE 662 into the public arena.
Working with renowned transport designer Ray Stenning's Best Impressions, Keighley brought out the new look livery, while all the promotional leaflets, timetables and free journey ticket were designed by Best Impressions. For Transdev the use of route branding has paid off, as ridership on various routes has increased, which in turn allows for such new ventures and ideas. The SHUTTLE is one way of giving an identity to one route with livery, dedicated drivers, timetables and promotions. For the first launch event the service was officially given a blast-off day on October 31st in Keighley, now with a reasonable number of refurbished saloons returned from Intack depot in Blackburn. Members of the Keighley team were on hand to hand out timetables, promotional leaflets and some space themed sweets! The new refreshed timetable has the hallmarks of the creative design of Best Impressions, with route map, detailed insert maps of Bradford & Keighley and the times. SHUTTLE 1811 was used to promote the event, with that fresh just delivered smell of the new paint work and smart new interior with cloth moquette seating and the USB charging points for mobiles and tablets. One other touch is the naming of each vehicle, with a space theme, some are named after the Shuttles, planets and people who shaped the way we think about the stars and space.
From Sunday November 1st 2015, the new look SHUTTLEs took to the streets in style, offering passengers, new bright interiors, 4G Wi-Fi and the continued 10 minute frequency. On Saturday November 7th the 'Blast to the past' event took place, where with the co-operation of the Keighley Bus Museum, Transdev In Keighley and Metro. Vintage and veteran vehicles were run every 20 minutes alongside the exciting new SHUTTLE vehicles, which saw the general public sample both modern low floor buses against the traditional buses from yesteryear. It was also a great way for a London style heritage bus day, instead of AEC Routemaster's former Leeds City Transport and West Yorkshire Road Car vehicles were used along side a Halifax and Huddersfield bus. This day was well received by the public and Transdev, bringing positive comments from everyone who travelled on the buses that day. Transdev's CEO Alex Hornby also took advantage of the first heritage run on the 662 with a few trips on the vintage buses.
The next and final push for the new look SHUTTLE service was organised for November 21st, which turned out to be a very cold day with the welcome return of the sun.! 1805 was chosen for this launch, again with members of the Transdev In Keighley team on hand with free gifts, sweets, some space themed music and the promotional use of a couple of astronauts!
The Transdev team were in the specially designed SHUTTLE hooded fleece's and gave out advice, sweets and pens all with the SHUTTLE logo. Transdev's CEO was on hand to assist, with days activities, handing out leaflets, talking to the public and taking part in a promotional photoshoot, with the Keighley Mayor and one of two astronauts, with a rocket also. With the opening of the long overdue Broadway shopping mall in the centre of Bradford, which Transdev used in promoting the new look SHUTTLE service. The 662 stops within walking distance of this new shopping mall, on Bridge Street in Bradford. By 3pm on the 21st the promotional work was now completed by Transdev, which left the new look SHUTTLE to run as normal.
The SHUTTLE has been heavily promoted by Keighley since the introduction of the Volvo saloons in 2005, with a dedicated livery and leather seating, this service took-off very well. So much so that the frequency was increased to every 10 minutes, to assist with increased passenger loadings. By 2011 the butterscotch and blue livery was introduced with another new logo for the 662 service, along with the free Wi-Fi. The 662 has seen many buses operating the service, from former West Yorkshire Road Car Leyland Nationals, to new Leyland Lynxes, then using Alexander and Wright bodied Volvo B10Bs.
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